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Recently, I read through an article on a popular design website that talked about the quality to price ratio, and how that relates to web design. In a nut shell, the author takes the stance that the quality of design and the monetary cost of producing or procuring that design has no relationship.

This article got me thinking about how this relates with what we do at Elexicon, and more specifically the projects that I’ve worked on as a designer here. I agree with the article to a point that “good” design is subjective, that it’s ‘in the eye of the beholder’ as some may say, and that it’s really about getting the most for your money. That being said though, I think it’s important to understand the difference between a subjective design, and a website strategy that is current to today’s web standards.

Thinking about this made me proud to be where I am, and working with the people that I do, which correlates with another point that is made in the article. It states that being confident in your product or service is infectious. It brings credibility to our work that you as a client (be it new or potential) know that you have a strong brand like Elexicon behind the design and development that you receive.

All this relates back, I think, with what the author was talking about pertaining to price point and good design. I feel like we’ve found a good balance between both these things here. This I think is a reason our clients choose to do business with us. It’s no secret that there are an abundance of designers and developers out there, but I feel it’s a company that has a team with this type of balance that  makes the difference.

Being able to walk away at the end of the day knowing that we’re producing great looking, industry leading, web savvy designs that are not only unique in their build and design, but reflect the character of the client is reason enough I think to hold our heads high.

» This entry was posted on Thursday, September 3rd, 2009 at 1:55 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.