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Take a moment and think of your home, whatever that may be. What makes that dwelling more than just a living space? Many would say that it’s considered a home because it’s a reflection of the entire image of the individual.  (C’mon, we all have our favorite chair or special room). I think the same holds true for your website.  (It is called a ‘home’ page after all, right?) Why shouldn’t your home page be the most compelling and attention-getting page of your web site?

Because of this, I think it’s even more vital for individuals, companies and organizations to really look at their current home pages (or take this into consideration while planning their web development strategy) to see how effective their being with portraying their company image. Face it, you only have a matter of seconds when a new viewer comes to your website to capture their attention. If you can’t accomplish this, they’ll be gone quicker than they came.

A Few Things to Consider…
Information layout:

It’s important to look at how the information on your site reads. Where does your eye want to follow when you initially look at the site?

Content Length:

Short paragraphs and tid-bits of text trump long amounts of text any day, especially on a home page. Let the viewer have the option to continue reading if they choose, shown with a link to the full information.

Discernable navigation:

It’s important that the web visitor can figure out how to get to the accommodating pages on the website easily. This is accomplished with clear navigation displayed prominently.

There are of course a large number of other things to keep in mind when developing a good home page, but each client is different, and with their differences come different needs and requirements, but I think that these three areas described are pretty universal, whether you’re a multi-million dollar global enterprise, or a local coffee shop looking to expand brand visualization.

Talk with someone at Elexicon to see what can be done with your site to really make a great first impression, and how we can help turn the first page of your website into a really dynamic ‘home’ page. (And maybe we’ll even throw in that favorite chair in the process.)

» This entry was posted on Monday, May 11th, 2009 at 7:50 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.