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Could you imagine what it would be like if you weren’t able to travel on the roads, but everyone around you could? Think about how difficult it would be to get from place to place. The ability to gather and communicate, and heck, do business would be greatly limited, wouldn’t you think? I think that this same concept could apply for a business or organization that is considering a website, but hasn’t put one together yet.

Think of the Internet as your road (it is the information super highway after all) and you’re (potential) website or business as a customer’s destination. If you’re still relying solely on print advertising and word of mouth to expand your company’s marketability, it’s like trying to get from place-to-place in your car without driving on roads—it’s clunky, slow, and in the long run it’s going to be expensive. (Can you imagine the repair costs for driving your sedan off road?!).

This isn’t to say that there isn’t a place for those types mediums of advertising anymore. There absolutely is. But take a moment and consider a few reasons why you should consider adding a website to those mediums you may already use.

Cheaper and more flexible than print advertising

Having a web presence is much different than print advertising in that web space is cheap, and your ‘advertisement’ is more accessible for a longer period of time. Also, content can be changed easily (either through a content management system or your web master) and you can reach a global audience instantly.

All day, every day.

Don’t you hate when you have to turn a potential customer away because they call 5 minutes after your shop closes? Think about how many people you may have missed because the office was closed for a public holiday. With a website, you’re ‘open for business’ all day, every day of the year, and all it takes is a click of the mouse.

Convenience

When was the last time you actually looked up a phone number or information in the phone book? Isn’t it easier to simply search for a company’s information on the internet? By offering this type of convenience, you create a point of reference, and with that touch of individualized customer service, you add value to your offering. As a result, your customers experience a higher level of satisfaction.

These are just a few reasons why having a website is important for companies. Talk with someone at Elexicon for a more in-depth look at how we can put together a web strategy that is sure to add all these things and more to your organization.

» This entry was posted on Friday, May 22nd, 2009 at 11:36 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.