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The Terryberry Company, North America’s leading recognition program provider, developed a new peer-to-peer recognition solution. The Give A Wow! peer recognition program is an online, subscription-based solution that allows any coworker to nominate a peer for going above and beyond. Terryberry invited Elexicon to design and build a website to promote and create awareness for their new Give A Wow! product.

Challenge

The user audience for Give A Wow! is significantly younger than that of their primary recognition programs. The main Terryberry site is designed to appeal to an older audience, so they wanted a clean and hip feel for their new site that at the same time did not offend or alienate any of their older audience who may be the purchaser of the program.

Solution

After some competitor research, Elexicon’s AD decided on a strategic design approach to meet the client’s needs. We developed a microsite that features an intuitive, yet visually appealing, Flash interface that offers users quick and informative access to key points of the Give a Wow! program. The site was designed with clean lines for a crisp, modern appeal and with simple icons to direct users to featured information. The design blends a clean, hip and minimalist feel with business sophistication that appeals to both the young, up-and-coming audience as well as seasoned professionals.

Visit giveawow.com to see more!

» This entry was posted on Thursday, July 2nd, 2009 at 2:58 pm and is filed under Elexicon News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.