There’s a fun new viral web site for a fictional corporation called Buy N Large at www.buynlarge.com. It’s a fairly well-veiled promotion for next summer’s Pixar motion picture release “Wall-E.” The site makes no references to the movie except that the company’s “Robotics” line of products looks suspiciously like a jazzy cast of Pixar-animated characters. You almost “buy” the site as legitimate until you read a little deeper that Buy N Large robots are designed “to perform the tasks we as humans were never really meant to do — lawn mowing. vacuuming, food preparation, surgery, and political decision making.”

I wonder if Disney/Pixar hired actual branding and web design companies to develop the site or if it was created by Pixar writers and artists. Neither would surprise me, but either way this is a dream project: Create — from the ground up — a brand and web site for a “robotics, construction, retail, consumer goods, space, science, and media company.”