Just a couple weeks after the FAA announced that passengers would no longer be able to carry on a spare Lithium-Ion laptop battery due to fire and explosion hazards, a company called ZPower Inc. is making a big splash at the upcoming Consumer Electronic Show in Las Vegas. ZPower is the innovator of a high-performance, environmentally friendly, and fire-proof Silver-Zinc battery technology.

This is “something cool” to share on our blog, and it’s doubly cool for Elexicon because we designed their corporate identity, web site and marketing communications for Camarillo, California-based ZPower, working with Harnett Marketing in Kettering, Ohio.

Check out www.zpowerbattery.com … you’ll see one of our latest projects and learn about what’s on the horizon for laptop and handheld “power users.”