There is no denying that Apple marketing is, among other things (like elegant, engaging and effective), entirely pretentious. So, they make a popular and sometimes easy target.



I just saw this via one of our clients so I haven’t done a full google-research but I would assume that Lenovo didn’t actually make this and that it will never air on television as a commercial. However, here we have yet another example of (what looks to be) viral, user-generated marketing. Whether it really is or not, think about how a customer’s faith (or lack thereof) in your product would lead him/her to create a communication like this championing (or slamming) said product. And then getting thousands of views on YouTube before they remove it (or allow it to stay).